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Bio

Per Axbom is a Swedish communication theorist and digital designer born in Liberia. His international upbringing, early 80s interest in computing and passion for responsible innovation has fostered a deep concern for human rights in the digital space.

Starting out in the mid-90s, Per has been an early internet adopter, blogger, podcaster and teacher of web trends. He started advocating for online accessibility and a compassionate mindset in service design more than 20 years ago. And by way of his natural curiosity Per has developed a unique and powerful skillset of using digital tools to facilitate creative work and communication.

As an educator, speaker and consultant on the many aspects of digital ethics and design strategy, he finds joy in helping organisations tame the moody powers of digital – and unmask deceptive marketing. Per wants you to discover and master new and fun ways of working with tech for improved wellbeing and personal growth.

"It's not progress because it's quick. It’s only progress when moving in a direction that helps wellbeing and goal fulfilment. A slow, deliberate step forward is infinitely better than swift steps backward."
– Per Axbom

Another quote that I'm trying out.

Profile photo

Often requested by conferences.

Interactive playing cards for critical thinking

Today it’s exactly five years ago since I first published The Elements of Digital Ethics. I’ve received so much positive feedback on that chart. People from around the world, tutors and practitioners alike, have shared with me how they make use of the tool in their work and teaching. So,

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Photos

Download the high-res photos via Dropbox. Crop as needed.
Photographer: Simon Axbom